Picture this: You’re scrolling through YouTube when another ad pops up – some grinning guru standing in front of a Lamborghini, swearing this book will change your life. The cover screams “ULTIMATE” in all caps. The description claims it covers everything from SEO to self-publishing.

But having read my fair share of marketing books that promise the moon and deliver a pebble, I wasn’t holding my breath. Still, I bought it, highlighted the hell out of it, and put its advice to the test. Here’s what I discovered.

What’s Actually Inside?

The book tries to cover way too much ground – blogging, Amazon publishing, social media, email marketing – you name it. Some sections shine, while others… well…

The Good Parts:

• The blogging section actually has some solid SEO tips that still work today (shocking, I know)
• The Amazon KDP walkthrough is surprisingly detailed – especially the part about gaming Kindle Unlimited
• There are a few legit clever email funnel templates buried in chapter 7

The Bad Parts:

• Half the social media advice is laughably outdated (it still recommends Google+, bless its heart)
• The “viral content” formulas feel like they’re from 2015
• The constant upselling to the author’s courses gets old fast

The Real Value (If Any)

Here’s the thing – there are maybe 2-3 chapters worth reading if you’re just starting out. The Amazon publishing section alone might be worth the $10 price tag if you’ve never self-published before.

But the “ultimate” claim? That’s pure marketing fluff. Most of the tactics are either:

1. Common knowledge at this point, or
2. So outdated they might actually hurt your strategy

Who Should Actually Buy This?

✅ Might help if:

• You’re a complete newbie to online marketing
• You specifically want to understand Amazon self-publishing
• You don’t mind skimming through filler to find the good bits

❌ Skip if:

• You’ve been in the marketing game for more than 6 months
• You’re looking for advanced or cutting-edge strategies
• You expect cohesive, up-to-date advice

Final Verdict

It’s not completely useless, but it’s far from “ultimate.” Think of it like a diner breakfast – some decent bacon (the Amazon section), rubbery eggs (the blogging advice), and definitely-stale toast (everything else).

Rating: 5.5/10 – One star for the bacon, minus points for the rest.